Alex Rivera · Web Design

Independent contractor · fictional sample

Effective March 2026
Rates in USD

Good

$1,200

Single landing page
Mobile layout
1 revision

Most picked

Better

$2,400

Home + up to 5 pages
Kickoff call
1 revision round

Best

$4,800

Full site + priority
Monthly check-in
Launch checklist

Sample filled rate card (fake name). Your ZIP has brackets you replace.

Underpriced hourly

$45/hr

Dead quote: "$45/hr, 20 hours estimated, flexible." Client shops you. Week disappears.

Clear package

$2,400

Better: "Landing page refresh: $1,200. Extra pages are a separate package." Ceiling on the work.

You're guessing your prices. Clients can hear it.

No floor. No card. No sentence ready when they flinch. Every call turns into a negotiation against yourself.

This kit is the worksheet for your real floor, a Good / Better / Best page you can send, and scripts for saying the number without apologizing.

What's in the ZIP

Pricing worksheetIncome, expenses, billable hours → floor rate.

Good / Better / Best cardOne page you edit and send before the call.

Scripts for the numberOn the call, when they flinch, over email.

Start-here guideFill it once. Reuse it all quarter.

Worksheet peek

Part of what you fill in. Fictional numbers.

Target take-home / month ........ $6,000 Business expenses / month ...... $800 Tax buffer (~25%) .............. $1,700 Revenue needed / month ......... $8,500 Billable hours available ....... 80 Floor hourly ................... $106 Small project = floor × hours × 1.3 Standard = floor × hours × 1.5

Delivery, contact, refunds

PayPal clears → we match the receipt → ZIP to the payment email (or your note). Reply on the PayPal receipt thread for help. If files won't open or items are missing from the list above, full refund on that thread. No fake reviews.